Brand guidelines · v1.1

Your AI Co-Founder.

AI Operating System for Hospitality

01 · The lockup

Logo with the slogan. The slogan is always “Your AI Co-Founder.”. “AI Operating System for Hospitality” is a descriptor, never the tagline.

Your AI Co-Founder.

Horizontal

Horizontal, dark

Mark only

Monochrome black

Monochrome white

App icons & favicon

Space. Keep clear space around the logo at least the height of the “o”.
Size. Mark at least 20 px tall on screen. Horizontal logo at least 24 px tall.
Don’t stretch, recolour, rotate, add shadows or put it on busy photos.

Charcoal#1A1A1APrimary. Text, bowl, dark backgrounds.

Caramel#A0663BAccent and AI. The leaves, "os", the star.

Cream#FAF7F0Background.

White#FFFFFFReverse logo and dark mode.

Brand: CafeAIOS
Slogan: Your AI Co-Founder.
Category: AI Operating System for Hospitality
Core promise: Run operations smarter, understand guests better, and grow revenue with an AI partner.

A capable business partner: confident, intelligent, concise, practical and human.

Say

“Your AI Co-Founder is ready with today’s business brief.”

“We found three ways to grow today’s revenue.”

“Your AI co-founder recommends filling the 3 to 5 PM quiet window.”

Avoid

“Your AI Operating System is here to transform your business.”

Buzzwords, hype and claims we can’t back up.